Marcel Seifert has been at IHS since 2021 and works as a Researcher in the research group Social Sustainable Transformation. He completed his doctoral studies in Natural Sciences (life sciences) at the University of Vienna with distinction. He has experience in interdisciplinary projects and conducted research stays in the Netherlands, Austria, and Norway.

His research interests include the intersection of behavioural economics, sustainability and finance. Marcel applies behavioral and experimental methods to study how people make financial and environmental decisions. His work focuses on sustainable and green finance literacy, sustainable investment behaviour and greenwashing. He investigates how knowledge, heuristics and cognitive biases influence decision-making. He applies behavioral economic approaches to real-world environmental challenges, such as a field experiment to reduce littering in urban residential areas. He also investigates behavioral factors that influence environmentally friendly behaviour and flexible energy use.