Dr. Elisabeth Frankus
- Social Sustainable Transformation
elisabeth.frankus@ihs.ac.at

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Elisabeth Frankus has been a Senior Researcher at IHS since 2025 and heads the research group Social Sustainable Transformation. She studied sociology and educational science at the University of Vienna, where she completed her doctorate in sociology in 2007. Before joining IHS, she was involved in European projects on adult education and led an international study on restorative justice on behalf of the Austrian Ministry of the Interior.
Her research focuses on co-creation, analysis and evaluation of social and technological (disruptive) innovations. She aims to understand their social and economic impacts on firms, markets and societal sectors, to identify driving factors and to develop strategies for dealing with potential challenges. She pursues a participatory research approach that combines qualitative and quantitative methods. Her experience as a trainer and coach particularly supports the methodological implementation of practical, dialogue-oriented research formats. Elisabeth has been publishing in high-ranking journals and teaching at Austrian universities and universities of applied sciences since 2012. -
The AI Evolution in Marketing and Sales: How Social Design Thinking Techniques Can Boost Long-Term AI Strategies in Companies and Regions. (2024, Springer)
with Margarethe Überwimmer, Laura Casati, Shauna Stack, Tomáš Kincl and Lucie Sára Závodná
In Reis, Del Rio Araujo, Reis, and Marques dos Santos (eds), Marketing and Smart Technologies. Proceedings of ICMarkTech 2022, 1. Smart Innovation, Systems and Technologies, 344,17-34.
Research governance for change: funding project-based measures in the field of responsible research and innovation (RRI) and their potential for organisational learning. (2023)
with Magdalena Wicher
The Learning Organization, 31, 738-764Engaging Stakeholders by Implementing RRI in the Social Lab Process – A Single Case Study. (2022, Springer)
with Helmut Hönigmayer
In Blok (ed), Putting Responsible Research and Innovation into Practice. Library of Ethics and Applied Philosophy, 40, 193-207Social labs as temporary intermediary learning organizations to help implement complex normative policies. The case of Responsible Research and Innovation in European science governance. (2022)
with Robert Braun, Anne Loeber, Malene Vinther Christensen, Joshua Cohen, Erich Griessler, Helmut Hönigmayer and Johannes Starkbaum
The Learning Organization, 30, 713-739What constitutes expertise in research ethics and integrity? (2020)
with Robert Braun and Tine Ravn
Sage Journal of Research Ethics, 16Elisabeth taught qualitative methods in political science at the University of Vienna and empirical social science at the Vienna School of Economics.
She currently teaches business ethics at the University of Applied Sciences Upper Austria (FH Steyr) and quantitative methods at the New Design University (NDU). She also supervises Bachelor's and Master's theses with a focus on AI and ethics.GreenTouch - XR in occupational therapy for the ecological handprint
funded by FFGAI Catalyst for SMEs: Innovation promotion through social design thinking labs and shared knowledge platform
funded by Interreg Österreich–Tschechien 2021–2027CLIMAS–CLIMAte change citizens engagement toolbox for dealing with Societal resilience
funded by HORIZON-MISS-2021-CLIMA-02